Home / Expert Opinion / Trials and Tribulations: Luxury versus a wholesale giant—Costco’s $20 million dollar mistake

Trials and Tribulations: Luxury versus a wholesale giant—Costco’s $20 million dollar mistake

The saga between Tiffany and Co., the luxury manufacturer and retailer of jewelry and other goods, and Costco, the wholesale giant, began in November 2012 when a Costco customer informed Tiffany that she was disappointed to see that Costco was selling Tiffany diamond engagement rings. After investigating this complaint, Tiffany discovered that the particular Costco store ...

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