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Genesee Cream Ale returns to its roots

Genesee Cream Ale is returning to its roots with the original packaging that once made it famous. The beer, according to Janine Schoos, brand manager for the Genesee Family of Beers, was an overnight success among beer drinkers thirsty for ...

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Legal marketers discover QR codes

You’ve seen them everywhere. Funny square boxes with squiggles in black and white. They are QR, or “Quick Response,” codes, one of the tools that marketers use in the new field of mobile marketing. Where Web advertising was once the ...

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