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FTC: POM juice ads deceptive about health

NEW YORK CITY — Federal regulators filed complaints Monday against the makers of POM Wonderful Pomegranate Juice, saying there’s no science to support claims that the products treat or prevent diseases such as prostate cancer and erectile dysfunction.

The Federal Trade Commission says POM Wonderful LLC, its parent company Roll International Corp., its creators and an executive violated federal law by making false and deceptive claims about disease prevention and treatment.

The agency’s complaint names POM Wonderful President Matthew Tupper and company founders Stewart and Lynda Resnick, a billionaire California couple whose holdings also include florist retailer Teleflora, Fiji Water and companies that produce Wonderful Pistachios and Cuties clementines.