NEW YORK CITY — Anheuser-Busch is suing Major League Baseball in a dispute over the brewer’s decades-long sponsorship.
The maker of Budweiser claimed in a suit filed Friday that MLB agreed in April to a multiyear extension of its exclusive sponsorship rights. The St. Louis-based company says that a few weeks later, baseball’s licensing entity tried to back out.
Anheuser-Busch claims in the suit that MLB demanded an “exponentially higher” fee because there had been a “change in marketplace dynamics.”
MLB officials wouldn’t comment on the specifics of the squabble, but said in a statement that they had a “different view” of the facts.
Anheuser-Busch has asked a federal judge to declare the April agreement binding and block MLB from negotiating with any other brewer.