VitbergLLC opens in Perinton

Alan Vitberg, former director of marketing for The Bonadio Group, is starting his own firm — VitbergLLC.

VitbergLLC is a professional services firm that helps CPA, law, consulting and other professional services grow with innovative lead generation campaigns, inbound marketing programs and a laser focus on return on investment, according to Vitberg.

During his 10 years with Bonadio, Vitberg said he helped the company grow from a $12 million, two-location firm to a $45 million accounting, business advisory and financial services firm with offices throughout New York state.

“I started VitbergLLC because I saw the opportunity to be on the ground floor of what will be the next major transformation taking place in professional services marketing,” Vitberg said.

“Given reductions in marketing budgets, fierce competition for new business, and new marketing technologies that make it easier than ever before to aggressively grow the top line, the business development programs of many firms need to be re-engineered around new rules of marketing that are laser focused on delivering ROI,” he said.

Vitberg has received awards from the American Marketing Association, PRISM and more. His work has also been recognized in publications such as the Journal of Accountancy, CCH Practice Management Forum and CPA Trendlines.

The company website is www.vitbergllc.com