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Home / Case Digests / Committee on Professional Ethics – Attorney Advertising: Ethics Opinion 921

Committee on Professional Ethics – Attorney Advertising: Ethics Opinion 921

NYSBA Committee on Professional Ethics

Attorney Advertising 

‘Stop’ a Foreclosure

Ethics Opinion 921

 

Background: The inquiring attorney asked whether he may market to persons facing foreclosure of their homes with an advertisement that states, “We will stop your foreclosure.”

 

Opinion: The committee found that an advertisement that states an attorney can “stop” a foreclosure proceeding is prohibited as false, misleading and deceptive. If the advertisement were modified to make it accurate, it would have to be accompanied by a disclaimer that prior results do not guarantee a similar outcome.