NYSBA Committee on Professional Ethics
Attorney Advertising
‘Stop’ a Foreclosure
Ethics Opinion 921
Background: The inquiring attorney asked whether he may market to persons facing foreclosure of their homes with an advertisement that states, “We will stop your foreclosure.”
Opinion: The committee found that an advertisement that states an attorney can “stop” a foreclosure proceeding is prohibited as false, misleading and deceptive. If the advertisement were modified to make it accurate, it would have to be accompanied by a disclaimer that prior results do not guarantee a similar outcome.