The Genesee Brewery held a ribbon-cutting ceremony Friday to unveil The Genesee Brew House and announce details of its grand opening.
The public grand opening celebration this Saturday will feature a free concert, tours of the pilot brewery, beer tastings for individuals who are 21 and older, food and more.
“The Genesee Brew House commemorates Genesee brewery employees and our loyal fans,” said Rich Lozyniak, CEO of North American Breweries, Genesee’s parent company. “It captures Genesee’s rich history while paying tribute to brewing in Rochester, New York.”
Monroe County Executive Maggie Brooks said the Genesee Brewery has been a vital part of the local economy for more than 130 years and has helped put Monroe County on the map.
In November, the Genesee Brewery announced plans to renovate the 9,200-square-feet former packaging center in Rochester’s Northeast neighborhood. The majority of the development project is complete but the outdoor concert and event space will be completed in spring 2013. The company has invested nearly $3.9 million into the project.
“The Genesee Brew House will be a destination for Rochester residents and visitors alike,” said Rochester Mayor Thomas S. Richards. “We look forward to the vibrancy that people will bring here as they come to dine, see the exhibits, sample the brew and take in the newly opened vistas of the High Falls and Genesee River gorge.”
The first floor features interactive exhibits, multimedia content, a gift shop and a pilot brewery complete with a tasting bar. Upstairs is a pub-style restaurant with a 41-foot bar (hand-crafted out of old, wooden Genesee brewing tanks), outdoor terrace seating and a rooftop patio.
The Genesee Brew House tells a story of the Genesee Brewing Co. that dates back to 1878. The brewery lays claim to being one of the oldest and longest continually operating breweries in the United States.