For the seventh straight year, Dunkin’ Donuts has been ranked No. 1 in customer loyalty in the coffee category by the Brand Keys Customer Loyalty Engagement Index.
This year, Dunkin’ Donuts was also ranked No. 1 in customer loyalty in the packaged coffee category.
Brand Keys’ Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments and surpass competitors for “delighting” customers. In the coffee restaurant and packaged coffee categories, consumer preferences were based on consistently meeting customer expectations for taste, quality, service and brand value.
More information is available at www.DunkinDonuts.com