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Hasbro says Monopoly contest helped lift sales
By: The Associated Press//April 22, 2013
PAWTUCKET, R.I. — Hasbro reported first-quarter results Monday that beat Wall Street expectations as the toy maker benefited from an online contest that let people vote to eliminate one of its Monopoly tokens and introduce a new one.
The Pawtucket, R.I., maker of G.I. Joe, My Little Pony and Transformers said revenue rose for three of its four categories: games, girls and preschool. Its boys category continued to face troubles, with sales down 20 percent.
Rival Mattel, which is the world’s biggest toy maker with its Barbie dolls, also reported better-than-expected results last week, as strong sales of dolls like Monster High, Disney Princess and American Girl helped more than quadruple net income.
Hasbro, meanwhile, said growth in its girls category for the period was driven by Furby, My Little Pony and One Direction. Play-Doh helped boost its preschool category and action games such as Angry Birds Star Wars helped fuel growth in the games category.
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