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Watkins Glen and Cenergy partner

Watkins Glen International has tapped ad shop, Cenergy, to serve as agency of record for its ongoing advertising and marketing efforts.

Cenergy will work with Watkins Glen International with its strategy and communications planning, media buying, creative services and sponsorship activation. The aim is to reinforce Watkins Glen as a premier season-long destination for race fans with a focus on the facility’s four key events: NASCAR weekend, Grand Am, the Finger Lakes Wine Festival and the U.S. Vintage Grand Prix.

“Cenergy’s relevant experience in developing awareness and traction for brands, combined with their experience in sports marketing, is a great fit for Watkins Glen International,” said Michael Printup, president of Watkins Glen International.

 

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