Breast Cancer Awareness Month has come to an end with a “pink explosion” at the DiMarco Group, DiMarco Constructors, Baldwin Real Estate and ADMAR Construction Equipment & Supplies locations across New York and Pennsylvania.
Employees from the family of companies joined together to create a successful and unique effort, raising nearly $3,000 for Elizabeth Wende Breast Care, a tenant at DiMarco property Fishers Landing.
The weeklong effort started with a simple promotion to donate $5 to receive a pink ribbon, which granted employees permission to wear jeans on Oct. 29 and get a free lunch. Then, employees were encouraged to wear pink with their jeans, and a vote was taken to award prizes to the “pinkest” man and woman.
The campaign further escalated to a weeklong promotion where employees could donate $20 (or more) to have the DiMarco marketing team decorate a coworker’s office or cubicle with pink flamingos for a day. The sponsorship of the “flamingoing” was anonymous and, in some cases, groups of employees banded together to raise additional funds to ensure a really thorough flamingoing could occur. For example, a number of employees donated to sponsor the decorations in DiMarco President John DiMarco II’s office. At the ADMAR locations, employees banded together to collect donations and decorate the offices of their branch managers.
Once the initial fundraising began, John DiMarco Sr., owner of the DiMarco Group family of companies, decided to increase his individual support of the campaign by offering to match employee donations dollar for dollar.
“As this campaign has progressed, a number of employees have come forward to share stories of personal survival or how they have been impacted by breast cancer among family and friends,” said Laurie Robb, director of shared services for the DiMarco family of companies. “This effort has brought both fun and important awareness to our organization.”