Dixon Schwabl, a marketing and communications agency, represented Texas toy company Stickman Stew LLC in the launch of its first toy this week at the 2014 International Toy Fair in New York.
Dixon Schwabl provided public relations and social media support, as well as national consumer media and blogger outreach as they introduced Stickman Stew’s products: Stickman Stew and the Gold Heart Crew. The company’s products were featured among the nation’s top consumer toys.
“We are ecstatic to be partnering with the team at Dixon Schwabl,” Stickman Stew LLC CEO Jane Guinn said.
Stickman Stew LLC was founded by Guinn, who wanted to create a toy that could symbolize kindness and love to everyone. She had always noticed that stickmen, an international symbol of humanity, were never drawn with a heart.
Each member of the new toys is drawn with a gold heart on its chest. Guinn’s vision for the Crew is to create a conversation platform for adults to introduce concepts of respect, kindheartedness and compassion among children and youth.