A settlement has been reached with a Victor-based furniture company for deceiving consumers into falsely thinking they were holding a “going out of business” sale in violation of New York state law.
An investigation by the Office of the Attorney General found Viking engaged in deceptive business practices as well as false advertising by promoting a “going out of business” sale beyond the 60 days permitted by New York State law.
Viking advertised its sale, beginning in January, as lasting “five days only,” but the sale ran for nearly eight weeks. Viking also violated New York law when it ordered additional inventory after the sale began.
Viking International Furniture Corp. has agreed to stop the deceptive practices, pay $30,000 in civil penalties to the state, and forfeit its $475 application fee to the town of Victor.
“This case sends a clear message that our office will hold businesses accountable when they use false or misleading advertising practices to deceive consumers,” said Attorney General Eric T. Schneiderman. “New Yorkers should be able to trust the claims made by businesses and know that they will be treated fairly in the marketplace.”
In March, after 60 days of its sale and despite the fact that its license had expired, Viking ran a new “going out of business” sale ad and planned to continue operating. At that point, Schneiderman directed Viking to halt its “going out of business” sale.