DiMarco Group employees, family and friends filled the Great Clips in Tops Brighton Plaza on Wednesday as John DiMarco II, DiMarco Group president, prepared to have his head shaved alongside Rita’s in Brighton’s owner, Todd James, and Baldwin Real Estate President Bill Durdel.
The act of solidarity for children with cancer came as a result of DiMarco Group raising more than $52,000 for Alex’s Lemonade Stand Foundation in collaboration with Rita’s Italian Ice.
“It’s always great to raise money in support of a great cause, but I am amazed that hundreds of people, including our employees and vendors, gave thousands of dollars throughout the past two weeks,” DiMarco said. “It’s a huge feat that we are extremely proud of.”
The head-shaving event at 1900 S. Clinton Ave. was part of a daylong fundraiser presented by Rita’s Italian Ice in Brighton. All proceeds went to ALSF, a foundation created by Alex Scott, who died of cancer at age 8. When diagnosed with cancer at 4, Alex opened a lemonade stand and soon there were hundreds of lemonade stands in her community and beyond. Today, ALSF has raised more than $80 million for cancer research and funds for families affected by childhood cancer.