Rochester Business Alliance, the chamber of commerce serving the nine-county Finger Lakes region, intends to rebrand as the Greater Rochester Chamber of Commerce, effective in January.
The move to RBA’s chamber roots stemmed from a strategic planning process that started in February. The former Greater Rochester Metro Chamber of Commerce merged with the Industrial Management Council to form Rochester Business Alliance in 2003.
“Rebranding as the Greater Rochester Chamber of Commerce helps us more clearly define our mission as an organization that offers advocacy and services to help businesses of all sizes grow and prosper,” said RBA President and CEO Bob Duffy. “We have received very positive feedback about the name change throughout the strategic planning process with input from our board of directors and staff, regional business leaders, not-for-profits, regional chamber of commerce executives, and many others. We are excited about what the future holds for the Greater Rochester Chamber of Commerce.”
Work is underway to bring the new brand to life with Dixon Schwabl, led by RBA board member Lauren Dixon, acting as the marketing agency for the transformation. RBA staff has worked closely with Dixon Schwabl over the past few months on the rebranding, which includes a new logo, marketing materials and website. The Greater Rochester Chamber’s updated strategic vision and mission will also be revealed in the coming months.
RBA plans to release more details about the rebranding as the Greater Rochester Chamber of Commerce at its annual meeting in December. Watch for more at www.RochesterBusinessAlliance.com.