Please ensure Javascript is enabled for purposes of website accessibility
Home / Business / How companies are targeting Hispanics to boost sales

How companies are targeting Hispanics to boost sales

When NxStage Medical Inc. realized Spanish-speaking people made up 15 percent of the market for its home kidney dialysis equipment, the company created a website and brochures printed in Spanish. NxStage, which started its marketing campaign to Hispanics a year ago, has also increased its staff of Spanish-speaking customer service agents. "If we're doing our job in ...