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Moosehead wins federal case against Moose Wizz

Expert: Beverage companies must be more careful with brand trademarks

A federal jury has decided that consumers might mistake Moose Wizz root beer for Moosehead Beer. Moosehead Breweries Ltd., of New Brunswick, Canada, has won a trademark infringement suit against Adirondack Pub and Brewery Inc., the makers of Moose Wizz. “It’s pretty unique. I would say that I believe it’s the first time that an overlap has ...