Home / News / Advertising/Marketing / Google staves off genericide, avoids fate of aspirin, yo-yo

Google staves off genericide, avoids fate of aspirin, yo-yo

No matter how often you invoke a certain internet search engine's name when doing online research, Alphabet Inc. still owns the brand. That's the upshot of a federal appeals court's decision Tuesday rejecting the argument that Google has become so popular as a verb that it should lose its status as a protected trademark. Genericide, as it's ...

Leave a Reply

Your email address will not be published. Required fields are marked *

*