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Home / Expert Opinion / Money Management: How your brain impacts your investment decisions

Money Management: How your brain impacts your investment decisions

The Golden Rule of Investing is “buy low, sell high.” Seems rather simple and easy to follow, so why do individual investors consistently underperform market indices? Despite the simplicity of the rule, it turns out it’s difficult to implement. Countless factors impact how individuals make decisions on a daily basis, and, generally speaking, these factors ...

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