Home / Expert Opinion / IP Frontiers: The fallacy of ‘free-floating’ trademarks as a distinct business asset

IP Frontiers: The fallacy of ‘free-floating’ trademarks as a distinct business asset

A trademark (or service mark) is a business asset akin to other forms of intellectual property (e.g., patents, copyrights) and tangible business assets. And, yes, it is true that, just like other tangible or intangible business assets, trademarks frequently are bought, sold, transferred, licensed, and even used as security interest. However, under U.S. law, there ...

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