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Home / Expert Opinion / IP Frontiers: Jack Daniel’s going to the dogs — balancing trademark rights and free speech

IP Frontiers: Jack Daniel’s going to the dogs — balancing trademark rights and free speech

Jack Daniel’s iconic bottle design is an example of a famous trade dress, which is registered as a trademark. In order to maintain the value of its trademark, Jack Daniel’s has aggressively and successfully policed its trade dress design against several competitive distilleries. However, Jack Daniel's may have bitten off more than it can chew when ...