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Home / Expert Opinion / IP Frontiers: Trademark holders, don’t skimp on the merchandizing budget

IP Frontiers: Trademark holders, don’t skimp on the merchandizing budget

When I discuss trademarks with clients, I often make the point that unlike copyrights and patents, trademarks — although registered by the hopeful future trademark-holder — are largely for the benefit of the public. More accurately, the benefit of the consumer. A client’s trademark designates to the consumer the source of goods and can mature ...