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Advertising/Marketing

Ad battle rages in the personal injury domain

The breakup of Cellino & Barnes has had a side effect: A sustained increase in advertising by personal injury lawyers. (Bennett Loudon)

The breakup of Cellino & Barnes did more than turn one personal injury law firm into two. That very public divorce prompted advertising in the personal injury sector to spike exponentially in the Rochester marketplace and across Western New York. ...

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Google staves off genericide, avoids fate of aspirin, yo-yo

No matter how often you invoke a certain internet search engine’s name when doing online research, Alphabet Inc. still owns the brand. That’s the upshot of a federal appeals court’s decision Tuesday rejecting the argument that Google has become so ...

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Tops Friendly Markets names Persons COO, president

  As part of a long-term leadership strategy, Tops Friendly Markets has named John Persons, long-time Tops associate and executive, as president and chief operating officer while Frank Curci will continue to actively serve as Tops chief executive officer and ...

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New state fair app now out

A brand new mobile app and updated website for the Great New York State Fair, which runs daily through Sept. 7, is now available. The new tools allow users to purchase tickets online, create a custom schedule with reminders for ...

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Godzilla proves even giant monsters need lawyers

godzilla-FEAT

He spews radioactive fire, razes cities and pummels creatures from Earth and beyond, but even Godzilla needs a good lawyer sometimes. After all, you don’t survive 60 years in the movie business without taking some fights to court. For decades, ...

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Sundance Marketing wins awards

Sundance Marketing LLC, a marketing and advertising firm in Webster, has received 2014 Telly Awards for two 30-second TV commercials it produced for Western New York Immediate Care and Rochester Immediate Care, airing in Buffalo and Rochester, respectively. Immediate Care ...

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Dixon Schwabl represents new toy launch

Dixon Schwabl, a marketing and communications agency, represented Texas toy company Stickman Stew LLC in the launch of its first toy this week at the 2014 International Toy Fair in New York. Dixon Schwabl provided public relations and social media support, ...

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Ad Council to host workshops

The Ad Council of Rochester is hosting the second in a series of workshops for nonprofit professionals on Feb. 4. The workshop, which will cover using an organization’s communication channels to effectively communicate, will take place from 8:30 a.m. to ...

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Watkins Glen and Cenergy partner

Watkins Glen International has tapped ad shop, Cenergy, to serve as agency of record for its ongoing advertising and marketing efforts. Cenergy will work with Watkins Glen International with its strategy and communications planning, media buying, creative services and sponsorship ...

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SEC lifts ban on hedge fund advertising

WASHINGTON — For the first time, hedge funds will be allowed to advertise to the general public under a rule adopted Wednesday by federal regulators. The Securities and Exchange Commission voted 4-1 to lift a decades-old ban that prevents hedge ...

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FTC issues new guidelines for online ads

The Federal Trade Commission has updated its guidelines for online advertising disclosures to grapple with some of the new technologies since its last guidance in 2000. The guidelines are called “.com Disclosures: How to Make Effective Disclosures in Digital Advertising.” ...

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