The breakup of Cellino & Barnes did more than turn one personal injury law firm into two. That very public divorce prompted advertising in the personal injury sector to spike exponentially in the Rochester marketplace and across Western New York. ...Read More »
No matter how often you invoke a certain internet search engine’s name when doing online research, Alphabet Inc. still owns the brand. That’s the upshot of a federal appeals court’s decision Tuesday rejecting the argument that Google has become so ...Read More »
As part of a long-term leadership strategy, Tops Friendly Markets has named John Persons, long-time Tops associate and executive, as president and chief operating officer while Frank Curci will continue to actively serve as Tops chief executive officer and ...Read More »
A brand new mobile app and updated website for the Great New York State Fair, which runs daily through Sept. 7, is now available. The new tools allow users to purchase tickets online, create a custom schedule with reminders for ...Read More »
Sundance Marketing LLC, a marketing and advertising firm in Webster, has received 2014 Telly Awards for two 30-second TV commercials it produced for Western New York Immediate Care and Rochester Immediate Care, airing in Buffalo and Rochester, respectively. Immediate Care ...
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The Ad Council of Rochester is hosting the second in a series of workshops for nonprofit professionals on Feb. 4. The workshop, which will cover using an organization’s communication channels to effectively communicate, will take place from 8:30 a.m. to ...Read More »
Watkins Glen International has tapped ad shop, Cenergy, to serve as agency of record for its ongoing advertising and marketing efforts. Cenergy will work with Watkins Glen International with its strategy and communications planning, media buying, creative services and sponsorship ...Read More »
The Federal Trade Commission has updated its guidelines for online advertising disclosures to grapple with some of the new technologies since its last guidance in 2000. The guidelines are called “.com Disclosures: How to Make Effective Disclosures in Digital Advertising.” ...
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