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Advertising/Marketing

Tops Friendly Markets names Persons COO, president

  As part of a long-term leadership strategy, Tops Friendly Markets has named John Persons, long-time Tops associate and executive, as president and chief operating officer while Frank Curci will continue to actively serve as Tops chief executive officer and ...

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New state fair app now out

A brand new mobile app and updated website for the Great New York State Fair, which runs daily through Sept. 7, is now available. The new tools allow users to purchase tickets online, create a custom schedule with reminders for ...

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Sundance Marketing wins awards

Sundance Marketing LLC, a marketing and advertising firm in Webster, has received 2014 Telly Awards for two 30-second TV commercials it produced for Western New York Immediate Care and Rochester Immediate Care, airing in Buffalo and Rochester, respectively. Immediate Care ...

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Ad Council to host workshops

The Ad Council of Rochester is hosting the second in a series of workshops for nonprofit professionals on Feb. 4. The workshop, which will cover using an organization’s communication channels to effectively communicate, will take place from 8:30 a.m. to ...

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Watkins Glen and Cenergy partner

Watkins Glen International has tapped ad shop, Cenergy, to serve as agency of record for its ongoing advertising and marketing efforts. Cenergy will work with Watkins Glen International with its strategy and communications planning, media buying, creative services and sponsorship ...

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SEC lifts ban on hedge fund advertising

WASHINGTON — For the first time, hedge funds will be allowed to advertise to the general public under a rule adopted Wednesday by federal regulators. The Securities and Exchange Commission voted 4-1 to lift a decades-old ban that prevents hedge ...

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