January 20, 2016 Comments Off on Brad Frazer: Trade secrets add value to your company
Imagine what would happen if Pepsi knew how to make Coca Cola. Not a mere knock-off, but the exact thing: Coke Classic in all its caffeinated, sugar-laden glory, complete with just a hint of lime essence. What would happen? Well, ...
Tagged with: Brad Frazer trade secrets
Read More »November 4, 2015 Comments Off on Commentary: It might be time for DMCA copyright law tune-up
I actually remember when the Digital Millennium Copyright Act became law, back in October 1998. I was working in-house for Micron Electronics, and we had just completed the acquisition of a Los Angeles-based Web hosting company. The Web hosting company ...
Tagged with: Brad Frazer Expert Opinion
Read More »September 30, 2015 Comments Off on Commentary: Software patents are dead! Long live software patents!
I never understood that expression, “The King is dead! Long live the King!” until I started watching Game of Thrones. So when horrible King Joffrey Baratheon was poisoned and the assembled onlookers turned to his younger brother and shouted those ...
Tagged with: Brad Frazer Expert Opinion
Read More »June 18, 2015 Comments Off on Commentary: The new generic top-level domains: protecting your trademarks
Virtual real estate on the Internet is one of the best pieces of property that a business can own. A good website and a simple domain name, such as [yourtrademark].com or [yourtrademark].net, are easy and effective ways to attract and ...
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Read More »March 11, 2015 Comments Off on Commentary: Protecting your brand online
Remember the Marlboro Man, that stalwart image of the American west? In addition to his iconic status as a symbol of ruggedness, he was used by the Philip Morris tobacco company to sell millions and millions of cigarettes from 1954 ...
Tagged with: Brad Frazer Expert Opinion
Read More »January 2, 2015 Comments Off on Commentary: Employees and social media posts: issues for employers
Social media has tremendous implications for even the smallest business. It is immediate, it is cheap (or free), it has a potentially huge reach and it is friendly to that typically desirable demographic, adults 18-35. Facebook, Twitter, LinkedIn, Pinterest Yelp, ...
Tagged with: Brad Frazer expert opinion
Read More »November 21, 2014 Comments Off on Commentary: Protect your work, be it a novel or a Tumblr post
Copyrights are an author’s stock in trade, whether the author has written a book or a blog post. Anyone who writes, photographs, sculpts or otherwise places a creative idea into some type of tangible medium creates a copyright. The resulting ...
Tagged with: Brad Frazer copyright expert opinion
Read More »October 27, 2014 Comments Off on Commentary: Protect your work, be it a novel or a Tumblr post
Copyrights are an author’s stock in trade, whether the author has written a book or a blog post. Anyone who writes, photographs, sculpts or otherwise places a creative idea into some type of tangible medium creates a copyright. The resulting ...
Tagged with: Brad Frazer copyright
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