When NxStage Medical Inc. realized Spanish-speaking people made up 15 percent of the market for its home kidney dialysis equipment, the company created a website and brochures printed in Spanish. NxStage, which started its marketing campaign to Hispanics a year ...
Tagged with: marketing
Read More »ALBANY (AP) — New York is among 20 states that have reached agreement with the makers of the fruit flavored malt beverages Four Loko meant to ensure marketing through social media isn’t aimed at underage drinkers. Under the agreement, Chicago-based ...
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Read More »Attorneys cannot use Groupon or other “daily deal” websites to market discounted legal services in the form of redeemable certificates, an Alabama State Bar disciplinary commission has concluded in an ethics opinion. The opinion addressed the propriety of an attorney’s ...
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Read More »The majority of lawyers plan to increase their marketing efforts in 2012, according to a new legal marketing survey released by Avvo and LexBlog. The 2012 Legal Marketing Survey Report also discusses how lawyers plan to spend their marketing dollars. ...
Tagged with: Law firms marketing
Read More »Struggling to get meetings with prospective clients? First off, stop cold calling them, said Larry Bodine, a legal marketing advisor with Lawyers.com. “It’s uncomfortable for you and for the person receiving the call,” he said. Discounted introductory rates also are ...
Tagged with: marketing
Read More »Some law firm marketing gurus are going gaga over Google+, the latest social media platform. Though it’s only been out for about two months, Google+ is already generating a heated debate over whether it’s the next big thing for small law firms.
Read More »Vitberg LLC, a Fairport-based marketing firm, has received two certifications and a “preferred provider” designation on the national vanguard of Inbound and Internet marketing for professional services.
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Read More »Jeffrey Freedman, senior partner, Jeffrey Freedman Attorneys at Law, spoke on marketing, ethics regulations and client services at a recent seminar sponsored by the Bar Association of Erie County.
Tagged with: Bar Association of Erie County marketing seminar
Read More »Alan Vitberg, former director of marketing for The Bonadio Group, is starting his own firm — VitbergLLC. VitbergLLC is a professional services firm that helps CPA, law, consulting and other professional services grow ...
Tagged with: marketing new business
Read More »Martino Flynn LLC announces that PAETEC Holding Corp has named the firm as its agency of record. Martino Flynn will support PAETEC’s corporate public relations and marketing efforts as the Perinton-based ...
Read More »Getinge USA of Rochester has chosen Martino Flynn LLC as its agency of record. Getinge USA is a subsidiary of Getinge AB, a global provider of products and systems within health care and life sciences.
Tagged with: communications Health care marketing
Read More »Lawyers use websites to attract potential clients, but that type of communication can invite confusion from the public if it is not clearly marked, the American Bar Association said last week.
Tagged with: ABA communications marketing websites
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