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Tag Archives: marketing

How companies are targeting Hispanics to boost sales


When NxStage Medical Inc. realized Spanish-speaking people made up 15 percent of the market for its home kidney dialysis equipment, the company created a website and brochures printed in Spanish. NxStage, which started its marketing campaign to Hispanics a year ...

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NY, other states in Four Loko settlement

ALBANY (AP) — New York is among 20 states that have reached agreement with the makers of the fruit flavored malt beverages Four Loko meant to ensure marketing through social media isn’t aimed at underage drinkers. Under the agreement, Chicago-based ...

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Alabama bar: Lawyers can’t use Groupon for marketing

Attorneys cannot use Groupon or other “daily deal” websites to market discounted legal services in the form of redeemable certificates, an Alabama State Bar disciplinary commission has concluded in an ethics opinion. The opinion addressed the propriety of an attorney’s ...

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Where lawyers are spending on marketing

The majority of lawyers plan to increase their marketing efforts in 2012, according to a new legal marketing survey released by Avvo and LexBlog. The 2012 Legal Marketing Survey Report also discusses how lawyers plan to spend their marketing dollars. ...

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Tips on getting a first meeting with a client

Struggling to get meetings with prospective clients? First off, stop cold calling them, said Larry Bodine, a legal marketing advisor with “It’s uncomfortable for you and for the person receiving the call,” he said. Discounted introductory rates also are ...

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Is Google+ the next big thing for small law firms?

Some law firm marketing gurus are going gaga over Google+, the latest social media platform. Though it’s only been out for about two months, Google+ is already generating a heated debate over whether it’s the next big thing for small law firms.

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Fairport company gets national certifications

Vitberg LLC, a Fairport-based marketing firm, has received two certifications and a “preferred provider” designation on the national vanguard of Inbound and Internet marketing for professional services.

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VitbergLLC opens in Perinton

Alan Vitberg, former director of marketing for The Bonadio Group, is starting his own firm — VitbergLLC. VitbergLLC is a professional services firm that helps CPA, law, consulting and other professional services grow ...

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PAETEC chooses Martino Flynn

Martino Flynn LLC announces that PAETEC Holding Corp has named the firm as its agency of record. Martino Flynn will support PAETEC’s corporate public relations and marketing efforts as the Perinton-based ...

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