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Ad Submission Guidelines

Tabloid Trim Size: 11 x 17

Magazine Trim Size: 8.375 x 10.375 

Files should be named uniquely and include your company name and the ad size 


CMYK for webColor Print ads must be submitted in CMYK. Pantone colors will not be accepted. Black should be a solid black with no build. Black & white print ads must be submitted in grayscale



PDF for webPDF format is the preferred format for all print ads. remember to use the press-optimized setting when creating PDF files. Be sure to embed all fonts and downsample the file to 300dpi.




Other acceptable files for print ads include: QuarkXpress 9 and Indesign CS6 (Earlier versions are acceptable) 

Files must be collected for output. Files must include all fonts, in postscript format. Images must be at least 300 dpi

Ai icon for web

Illustrator CS6 (earlier versions are acceptable) 

Files should be saved as EPS and all text must be converted to curves or outlines.


Ps icon for webPhotoshop CS6 ( earlier versions are acceptable) 
Files should be saved as flattened and saved as TIFFs with a resolution of at least 300dpi. To help guarantee ad resolution. JPEGs will not be accepted.



Cautions/Avoidance’s for Print

Very small or very fine type, artwork with very small or fine detailing, screened type, art or background may fill in on the press. We suggest no smaller than 8 point for normal text and no smaller than 12 point for reversed text.

this is 8 point text. This is 16 point text.

Darker images, where image tones exceed 75% black, tend to darken on press. Lighten areas that may print too dark. Typical press dot gain is 20%.

Digital Ad Specifications

Completed online advertising should be provided at 72dpi in JPEG of GIF format. Files should not exceed 750kb.


Files under 10MB:

Email your ad to your account manager.

Files over 10MB: 

Please contact your account manager to set up a file transfer.



Space: 10 a.m. two business days prior to first publication. Completed ad: noon the Tuesday prior to publication

Focus Sections 

Space: noon the Friday prior to publication.

Completed ad: noon the Tuesday prior to publication.


5:00 p.m. on the Wednesday prior to Monday publication.


11:30 a.m. the business day prior to publication.

One business day prior to start date.



No cancellations or changes will be accepted after space closing date. Notification of cancellations prior to closing date must be in writing.

Publisher’s Statement  

All advertising accepted is subject to approval by the publisher. Advertiser and his agency will indemnify, defend and hold harmless from any claim and all loss, expense or liability arising out of the publication of any advertising copy.


Payment in advance is required by out-of-state customer and for ads under $500. Credit checks are required for ads over $5000. We accept Visa/Mc/Amex


To reserve your space, contact your account manager or Suzanne Fischer-Huettner.