Jared C. Lusk

Jared C. Lusk

Partner, Nixon Peabody LLP

Years in current role: 15

What changes in the legal industry do you believe will have the biggest impact on clients over the next few years?

Artificial intelligence and related technologies will continue to drive widespread change for our clients and their industries. As companies adopt AI to improve productivity and decision-making, they are also navigating new legal and business risks tied to data privacy, cybersecurity, IP ownership, and evolving rules and regulations. At the same time, clients increasingly expect more efficiency, predictability and transparency in how legal services are delivered. Pairing strong legal judgment with smart processes and technology positions us well to help clients manage risk and achieve their goals.

How do you balance legal expertise with client service and relationship-building?

For Nixon Peabody, legal skills and client service go hand in hand. Strong outcomes start with deep subject-matter knowledge, but they are delivered through responsiveness, clear communication, and a practical understanding of each client’s business goals and risk tolerance. We focus on being proactive and solutions-oriented, anticipating issues and helping clients make informed decisions. Consistency builds trust, and trust is what turns good legal work into long-term client relationships.

How important is community involvement or pro bono work within your organization?

Community involvement and pro bono work are core to who we are as a firm and how we live our values. We encourage attorneys and professional staff to contribute their time and skills to organizations and individuals who need support, and we view that work as an important extension of our commitment to service. Pro bono legal matters also provide meaningful professional development, strengthen teamwork, and keep us grounded in the communities where we live and work.

What is one accomplishment — professional or personal — that you are especially proud of?

My 38 years of service in the Pittsford Volunteer Fire Association, Inc.

This profile is part of our Real Estate Law Power List for 2025. Information used in this profile was sourced from the honoree. View the full list at nydailyrecord.com.