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Home / Expert Opinion / Brad Frazer: Trade secrets add value to your company

Brad Frazer: Trade secrets add value to your company

Imagine what would happen if Pepsi knew how to make Coca Cola. Not a mere knock-off, but the exact thing: Coke Classic in all its caffeinated, sugar-laden glory, complete with just a hint of lime essence. What would happen? Well, Pepsi could start selling its version of Coke for 99 cents per six pack, and once ...