Please ensure Javascript is enabled for purposes of website accessibility
Home / Expert Opinion / Commentary / On Mediation: Using your client’s authenticity in mediation

On Mediation: Using your client’s authenticity in mediation

It’s relatively easy to recall your trial victories when the jury identified with your client. They’re probably some of your best results. How did that happen? On a superficial level, there is a significant body of evidence showing that jurors are influenced by a party’s physical characteristics. At least one study found that attractive plaintiffs were awarded ...