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Getinge USA selects Martino Flynn

Getinge USA of Rochester has chosen Martino Flynn LLC as its agency of record.

Getinge USA is a subsidiary of Getinge AB, a global provider of products and systems within health care and life sciences.

Martino Flynn, also of Rochester, will provide strategic and marketing communications support across all disciplines for Getinge Infection Control in North America, including research, brand management, lead generation, advertising, public relations and digital media services.

Getinge AB — a publicly listed, Swedish-based group of companies — operates under three brands: Getinge, ArjoHuntleigh and Maquet. Getinge provides solutions for infection control within the health care industry and contamination prevention within the life sciences field.

“Martino Flynn will help us to develop our North American brand personality to build on the strength of the Getinge corporate brand,” said Jim Gabalski, vice president, marketing, Getinge North America.